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Writer's pictureKevin Withane

Get Funded or Die Tryin': A Founder's Guide to Navigating the Equity Maze 🚀


Hey Founders! 

Are you thinking of turning your tiny startup into the next unicorn? 🦄 or even a long living zebra 🦓. Well, before you start picking out office furniture for your global HQ, you've got to talk about the elephant in the room: FUNDING. Yep, let's demystify the lingo and unpack what you really need to know to get those investor dollars rolling in. 🤑



What is a Cap Table and Why Should I Care? 📊

Think of a cap table like your startup's yearbook, but instead of 'Most Likely To Succeed,' you have percentages and share ownership. It shows how your company's pie is sliced—down to the last crumb. Mess this up and you'll feel like you're navigating a hedge maze blindfolded.

The Holy Grail: Due Diligence 🕵️♀️

Investors (angels and VCs) are nosy, and rightfully so! They want to poke around and see if your startup's got the goods. Start prepping a data room with all the juicy details early on. Trust us; your future self will thank you.

The Nitty-Gritty: Warranties & Disclosures 📜

Think of warranties as the vows you make to your investors. Just like in any relationship, honesty is key. If there's something you can't promise, better spill the beans now rather than later.

Vesting: The Founder’s Pre-Nup 💍

Ah, vesting! It's like a pre-nup for your shares. Ever heard of a four-year schedule with a one-year cliff? That's how you protect the family—er, I mean, company assets.

Who's in the Info Loop? 🔄

Be choosy about who gets the VIP backstage pass to your financials. But remember, "With great power comes great responsibility"—maintain good governance from day one!

Don't Give Away the Farm: Consent Regimes 🚫

Depending on the funding stage, investors are likely to want some veto powers, but don't let them turn into dictators. Balance is the name of the game.

Legal Jibber-Jabber: Drag Along & Other Provisions 📚

Ahhhh legalese! But it is important—like knowing the rules of the road before hopping into a Ferrari. 🏎️

The Clock's Ticking: Fundraising Timeline ⏳

Time waits for no one, and that includes fundraising rounds. Know what you're up against so you can plan accordingly. And start planning early - funding timelines are a lot longer today than yesterday.

SEIS & EIS: The ABCs of UK Funding 💷

If you're looking to benefit from these UK tax incentives, get your ducks in a row, pronto! Ensure you have your advanced assurance from HMRC.

Option Pools & Rolling Closes: The Flexible Future 💡

Adaptability is key. An option pool can be your secret weapon for future fundraising, and rolling closes allow for latecomers without additional headaches.

Dollars or Pounds? 💲

Currency matters, especially when you're playing in the big leagues. Be mindful of fluctuating exchange rates and international investors' comfort zones.


We've covered a lot of ground (quickly) —from the intricacies of your cap table to understanding the role of warranties and board appointments. However, as with many things in the startup world, each situation is unique, and there are complexities that this article has not explored in great detail.

That's where tailored advice can make all the difference.

📣 Are You Ready to Take the Next Step?

If you're navigating the labyrinthine world of startup fundraising and could benefit from expert legal consultation that is not confined by traditional law firm structures, or cookie cutter template tech offerings, then Ikigai Legal is here for you.

🔹 Why Choose Ikigai Legal?

We specialise in the complex (and often swept under the rug) legal landscapes that startups face every day. From idea to exit, we provide support from crafting your initial contracts, to dealing with your fund raising, taking on hires (and sometimes exiting those employees) to creating your and DEI programs. We exist to help your startup not only survive but thrive.

🔹 Inclusion and Sustainability are our North Stars

Just like you, we are committed to building a more sustainable planet and businesses that prioritize diversity, equity, and inclusion. We can change the world together.

🔹 Ready to Chat?

You are not alone in navigating these waters. Get in touch with us for a consultation tailored to your startup's unique needs and ambitions. Let's explore how we can help you turn legal complexities into strategic advantages.

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